This article outlines the information you need when working as an Operations Manager job at your Advertising Agency. Want to stay up-to-date with all things operations management? See our resources.
Contents
In this article, we’ll look at the job information you need to know, including an example of Advertising Agency Operations Manager daily duties, a typical work day in the role & team meetings you would attend. We’ll also look at alternative names for this role and the software & templates you would use in this role.
An Advertising Agency Operations Manager oversees the daily functions of the agency, ensuring smooth workflow and efficient resource allocation. They coordinate between various departments, manage budgets, and streamline processes to enhance productivity. They are responsible for maintaining client relationships, ensuring projects meet deadlines, and adhering to quality standards. Additionally, they handle staffing needs, including hiring and training new employees. They also analyze performance metrics to identify areas for improvement and implement strategic initiatives to drive growth. Effective communication and problem-solving skills are essential in this role to address any operational challenges promptly.
An Advertising Agency Operations Manager typically starts their day by reviewing emails and prioritizing tasks. They attend morning meetings with department heads to discuss ongoing projects and deadlines. Throughout the day, they oversee workflow, ensuring that creative teams and account managers are aligned. They handle budget management, resource allocation, and troubleshoot any operational issues that arise. Client meetings are common, where they provide updates and gather feedback. They also focus on process improvements and staff training. By late afternoon, they review project statuses and prepare reports for senior management. The day often ends with planning for the next day’s activities.
An Advertising Agency Operations Manager would run or attend various types of meetings, including client briefings to understand project requirements and expectations. They would also lead internal strategy sessions to align the creative, media, and account teams. Regular status update meetings are essential to track project progress and address any issues. Budget review meetings ensure financial alignment with project goals. Additionally, they would participate in performance review meetings to evaluate team and campaign effectiveness. Finally, they might attend industry conferences and networking events to stay updated on market trends and innovations.
An Advertising Agency Operations Manager can also be referred to as an Advertising Operations Director, Marketing Operations Manager, or Ad Agency Operations Coordinator. In some organizations, this role might be known as a Media Operations Manager or a Campaign Operations Manager. Additionally, titles such as Advertising Project Manager or Marketing Project Manager are sometimes used interchangeably. Depending on the specific responsibilities and the company’s structure, the position might also be called a Creative Operations Manager or an Advertising Account Operations Manager.
An Advertising Agency Operations Manager would need project management software like Asana or Trello to oversee campaigns and team tasks efficiently. They would also require customer relationship management (CRM) software such as Salesforce to manage client interactions and sales pipelines. Financial software like QuickBooks or Xero is essential for budgeting and financial reporting. Additionally, they would benefit from using analytics tools like Google Analytics to track campaign performance and social media management tools like Hootsuite for scheduling and monitoring social media activities. Creative collaboration tools like Adobe Creative Cloud would also be necessary for coordinating with design teams.
An Advertising Agency Operations Manager would need a variety of templates to streamline processes and ensure consistency. These include project management templates for tracking campaign progress, budget templates for financial planning and expense tracking, and client proposal templates to standardize pitches. Additionally, they would require performance evaluation templates to assess team and campaign effectiveness, meeting agenda templates to organize discussions, and creative brief templates to guide the development of advertising materials. Lastly, they would benefit from workflow templates to outline standard operating procedures and timelines for various projects.