Job Duties: Press Advisory Operations Manager

Press Advisory Operations Manager Jobs

In this article, we’ll look at the job information you need to know, including an example of Press Advisory Operations Manager daily duties, a typical work day in the role & team meetings you would attend. We’ll also look at alternative names for this role and the software & templates you would use in this role.

Duties

A Press Advisory Operations Manager oversees the coordination and dissemination of information to the media. They develop and implement strategic communication plans, manage press releases, and organize press conferences. They also maintain relationships with journalists and media outlets, ensuring accurate and timely coverage of their organization’s activities. Additionally, they monitor media coverage, analyze public perception, and provide feedback to senior management. They may also supervise a team of public relations specialists, ensuring that all communications align with the organization’s goals and policies. Their role is crucial in shaping the public image and managing the reputation of the organization.

Typical Work Day

A Press Advisory Operations Manager typically starts their day by reviewing the latest news and media coverage relevant to their organization. They then coordinate with the communications team to develop and distribute press releases, media advisories, and statements. Throughout the day, they liaise with journalists, schedule interviews, and prepare spokespeople with key talking points. They also monitor media inquiries and manage crisis communications if necessary. Regular meetings with senior management ensure alignment on messaging and strategy. The day often ends with an analysis of media coverage and planning for upcoming events or announcements.

Regular Meetings

A Press Advisory Operations Manager would run or attend various types of meetings, including strategic planning sessions to outline media outreach plans and press conference logistics. They would also participate in editorial meetings to coordinate messaging and content with the communications team. Regular status update meetings with public relations staff and external media partners are essential to ensure alignment and address any issues. Additionally, they would attend crisis management meetings to develop and implement response strategies for any negative press. Finally, they might conduct training sessions for spokespeople to prepare them for media interactions.

Alternative Names

The occupation of Press Advisory Operations Manager can be referred to by several alternative names. One common alternative is Media Relations Manager, which emphasizes the role’s focus on managing relationships with the media. Another alternative is Public Relations Operations Manager, highlighting the operational aspect of public relations activities. Additionally, the title Communications Strategy Manager can be used to underscore the strategic planning involved in the role. Lastly, the term Press Liaison Manager can be employed to indicate the responsibility of acting as a liaison between the organization and the press.

Software

A Press Advisory Operations Manager would need media monitoring software to track news coverage and public sentiment. They would also require press release distribution tools to efficiently disseminate information to media outlets. Project management software is essential for coordinating tasks and deadlines within the team. Additionally, customer relationship management (CRM) software helps manage media contacts and relationships. Social media management tools are necessary for monitoring and engaging with online platforms. Lastly, analytics software is crucial for measuring the impact of press activities and campaigns.

Templates

A Press Advisory Operations Manager would need several types of templates to streamline their work. These include press release templates to ensure consistent and professional communication with the media. Media advisory templates are essential for informing journalists about upcoming events. Crisis communication templates help manage and mitigate negative publicity swiftly. Event planning templates assist in organizing press conferences and media events. Additionally, media contact list templates are crucial for maintaining up-to-date information on key journalists and media outlets. Lastly, performance report templates help in evaluating the effectiveness of press strategies and campaigns.